M. Evan Parker-Calderon
President and CEO
A licensed Cosmetologist and 30-year veteran of the professional salon industry, Evan holds a Master’s Degree in Business Administration, with an expansive background in salon management and operations, product and program development, marketing, sales, and education. Working with leading manufacturers, progressive distributors, and top salons, he has developed and launched many of the industry’s most innovative and successful products and programs. Specializing in the support and development of small to mid-sized companies, Evan’s unique experience and insight allows for the creation of highly effective programs and systems guaranteed to take your business to the next level.
Specialties
Product and Brand Development, Packaging and Display Design, Manufacturer Negotiations, Sales and Distribution Management, Education and Training
E-mail: evan@elanmarketingandevents.com
Phone: 1.888.344.3731 ext. 81
Kenneth Vigue
Vice President
Ken’s experience is broad, encompassing manufacturing and education, distribution and logistics as well as salon and spa development. A self-described “hands-on innovator”, his significant experience in brand development, infrastructure and technologies, culture and social media gives him the tools to assist visionaries within the professional salon and spa industry in building companies that are truly great. A keen listener, Ken has repeatedly produced success in a variety of markets through programs that perform, innovate and increase revenue. His concept of the Living Brand has contributed greatly to our ability to both educate beauty professionals in marketing fundamentals and offer them greater control over their futures and the growth of their companies.
Specialties
Social Media, Web Design, Customer Service, Inside Sales, Product and Brand Development, Marketing, Sales, Education and Public Speaking, Media Production
E-mail: kvigue@elanmarketingandevents.com
Phone: 1.888.344.3731 ext. 84
Elton Parker-Calderon
Executive Director of Events
From salon-hosted educational events to national conferences and tradeshows, the professional event planners at Élan Marketing and Events have done it all. With over 30 years combined experience in corporate event planning, specifically within the professional salon and spa industry, Elton and his team are ready to anticipate your needs and realize your event objectives.
Specialties
Event Planning, Corporate Events, Conferences, Trade Shows, Bilingual English/Spanish
E-mail: elton@elanmarketingandevents.com
Phone: 1.888.344.3731 ext. 82
Tony Dorso
Technical Director
A hair care veteran of over 25 years, Tony’s experience spans the breadth of our industry. As an experienced educator, platform artist, and education manager, possessing an extensive history working with leading salon chains, professional distributorships and product manufacturers, he has served on several prominent artistic teams including YFM Salons / Regis, TIGI National Art Team, and most recently Academy Director for Italy Hair Fashion, US and Milan. In addition, Tony has worked with a number of top agencies in the metropolitan New York City area including I.D. Models, Guess Agency, V-Model Management, and Click NYC. As Technical Director for Élan Marketing and Events, Tony brings together his unique expertise, industry passion and technical skill to engage your audience and broaden your company’s educational appeal.
Specialties
Artistry, Education, Sales, Branding, Product Development and Formulation, Show Production and Logistics
E-mail: tony@elanmarketingandevents.com
Phone: 1.888.344.3731 ext. 83
Ellen Varner
Intellectual Property Specialist
With over 12 years’ experience in all facets of trademark and copyright management, Ellen is the founder and former President of Mr. Trademark, a very successful paralegal and business services firm. Started in her back bedroom with only a single phone line, Ellen grew Mr. Trademark into the 5th largest trademark filer in the USA. Specializing in personable, direct customer service, rapid turnaround and attention to detail, Ellen maintains long-term professional relationships with intellectual property attorneys and agents from all over the world. Rely on Élan Marketing and Events to manage and protect your intellectual property both domestically and internationally.
Specialties
Trademark Search, Worldwide Registration and Maintenance, Small Business Services, Forms Preparation, Business Incorporation, Bilingual English/Spanish
E-mail: ellen@elanmarketingandevents.com
Phone: 1.888.344.3731 ext. 85
Kelly Taggart
Public Relations, Media and Imaging Specialist
A leading public and media relations consultant and imaging specialist, Kelly has spent the past 17 years specializing in the professional beauty industry. As President and CEO of Purely Visual, Kelly has managed all aspects of advertising and editorial campaigns for many of the industry’s most respected salons, franchises, platform artists, design teams, product manufacturers and distributors. Honors include multiple manufacturer and publication sponsored projects as well as numerous industry packaging, print, marketing and imaging awards.
Specialties
PR, Media Relations, Product Photography, Imaging Production
E-mail: kelly@elanmarketingandevents.com
Phone: 1.888.344.3731 ext. 86
David Winterhalter
Production and Imaging Specialist
As part of the award-winning team of Taggart Winterhalter and co-founder of Purely Visual, David is a 20+ year veteran of the hair and beauty industry who has photographed thousands of models over his career. He and partner, Kelly Taggart, have grown into a reputable and award-winning team noted for offering the perfect creative balance for all your advertising and editorial imaging needs. In addition to his high demand with publishers worldwide, awards to David’s credit include multiple North American Hairdressing Awards (NAHA), British Hairdressing Awards and Canadian Mirror Awards.
Specialties
Model Photography, Imaging Specialist, Set Builder
Anita Bilan
Graphic Designer
A professional graphic designer of unmatched talent and ability, Anita has worked with leading professional brands and retailers on both sides of the Atlantic. With experience in every major medium from packaging design to print and digital imagery, Anita specializes in building brand identity for this highly visual and competitive industry.
Specialties
Identity, Print, Web, Packaging Design
E-mail: anita@elanmarketingandevents.com
Skype: anita_bilan
