Salon and Product Branding
The team at Élan Marketing and Events has worked with countless manufacturers, distributors, and salons in the development of professional brands of the highest quality and innovation. Offering services from concept to development, Élan Marketing and Events partners with your company at every stage of your brand’s evolution.
Product Development
Working with the professional salon and spa industry’s leading labs and manufacturing facilities, Élan Marketing and Events has lead the development of many of the industry’s most innovate high performance products. Expert assistance is available in the development of hair care, skin care, bath and body, hair color and texture products.
Distribution Management (Domestic and International)
With well over 200 professional distributor relationships throughout North, Central and South America, Europe and Australia, Élan Marketing and Events is the leading choice of new and innovative product lines seeking representation within the professional salon and spa industry. Offering distribution recruitment and management services to new and established brands, Élan Marketing and Events can build your distribution network and manage its days-to-day operations.
Packaging Concepts and Sourcing
Working with packaging manufacturers from around the globe, Élan Marketing and Events has assisted countless brands in the development of innovative and memorable packaging options. Whether you seek truly unique or cost-effective packaging, we have the experience and relationships to meet your needs and coordinate your production requirements.
Event Planning
From salon-hosted educational events to national conferences and tradeshows, the team at Élan Marketing and Events has done it all. With over 30 years experience in corporate event planning, specifically within the professional salon and spa industry, our professional event planners are ready to anticipate your needs and realize your event objectives – freeing you and your team to focus on your customers, build your distribution network and manage its days-to-day operations.
Marketing Strategies
There is no substitute for experience and Élan Marketing and Events is comprised of individuals with careers spanning over 30 years in all facets of the professional salon and spa industry. This includes Vice-Presidents and Directors of Marketing from many of the industry’s leading professional brands. Whether you are a salon owner, professional products distributor or manufacturer, Élan Marketing and Events offers the experience and insight to help build your brand and grow your company.
Manufacturing (Sourcing and Negotiations)
Élan Marketing and Events has relationships with the industry’s most innovative labs and production facilities. Our familiarity with each manufacturer’s strengths and abilities allows us to guide you to the facility best suited to your specific manufacturing needs. We offer services in manufacturer sourcing, negotiations and materials coordination.
Sales Programs
With a highly experienced team including Directors of Sales from the industries’ leading professional brands. Élan Marketing and Events offers the experience and insight to help you build your brand and grow your company. Whether you are a salon owner, professional products distributor or manufacturer, our company has the experience and insight to develop and manage winning sales programs guaranteed to build your business and strengthen your company’s presence.
Education Programs and Training
At Élan Marketing and Events, we recognize the importance of education in growing of your brand. Our education department is comprised of renowned educators and Directors of Education from leading companies within the professional salon and spa industry. Whether your company is new or established, Élan Marketing and Events has the team to develop and manage effective education and training programs for your customers, educators and sales force.
Copywriting
Whether you need to breathe new life into existing materials or require professional copywriting for new projects and concepts, the copywriters at Élan Marketing and Events have the insight, talent, and experience to fully support your marketing efforts. We work directly with you, finding just the right words to transform your packaging, website, brochures, direct-mail campaigns, press releases, catalogs, and all other written pieces into the powerful sales and marketing tools today’s competitive market requires.
Graphic Design
Image is everything, and you can trust your brand identity to Élan Marketing and Events. With extensive experience in everything visual, from corporate logos and letterhead to packaging design, trade show booths, and point of purchase displays, our team of professional graphic designers knows how best to present your unique brand to a discriminating professional audience.
