To all our Partners and Friends, Best Wishes for the Holiday Season! Thank you for you trust, imagination and business in 2011 and here’s to further success and innovation in 2012!
Read more 19 Dec 2011
Holiday 2011 Video Card
Our own Kenneth Vigue reviews the pros and cons of Daily Deals websites and Groupon as well as traditional Coupons campaigns as a means to bring in new customers to your salon or spa. The question: Is it Smart or Not? Learn the few things you must know to assure profitability and success.
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Our own Kenneth Vigue shares some sage advice to keep your wits about you this business holiday season and seize new business opportunities with our Holiday Salon Business Building Checklist. Happy Holidays!
Read more 17 Sep 2011
Who Took the 12:30 to Buffalo?
Our own Kenneth Vigue discusses the Wicked Problems that plague business today. Problems that are so pervasive, so huge…they seem impossible to solve. But they can be. With insights from Tabatha Coffey, Chef Robert Irvine, and Neil Ducoff…you too can figure out who took the 12:30 train to Buffalo…
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Once upon a time the Webmaster of the Universe owned all. He owned your site, and your wallet or pocketbook. Today, all of that has changed. Learn about the Rise and Fall of the Webmaster as Kenneth Vigue shares with you a brief history of web design and empowers you to take back control of your content.
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Having spent over 25 years representing leading professional brands including Matrix, KMS, Aquage, Joico and Pureology, and later serving as Director of Personalized Branding and Director of Sales and Marketing for two of the country’s foremost private label manufacturers, our President and CEO, M. Evan Parker-Calderon, is often asked, “Which is the right choice for my salon, Private Label or a National Brand?”.
Read more 06 Sep 2011
An Interview with Tony Dorso
Our own Tony Dorso was a recent guest on The Hair Artist Association’s Blog Talk Radio Show. For over 25 years, Mr. Dorso has been a well-respected educator, platform artist, editorial stylist and consultant within the beauty industry.
Read more 01 Sep 2011
Perform a Trademark Search for Free Online
Think you’re beauty product is original? There are right now over 85,000 trademarks already in US Trademark Office’s (USPTO’s) system that might be similar to your proposed new brand! Élan’s Ellen Varner shares information on copyrighting and servicemarks and protecting yourself ensuring that what’s yours…stays yours!
Read more 25 Aug 2011
But What About My Awesome Product Names?
Think you’re beauty product is original? There are right now over 85,000 trademarks already in US Trademark Office’s (USPTO’s) system that might be similar to your proposed new brand! Élan’s Ellen Varner shares information on copyrighting and servicemarks and protecting yourself ensuring that what’s yours…stays yours!
Read more 18 Aug 2011
What is a Servicemark?
Élan’s Ellen Varner shares information on copyrighting and servicemarks. With over 12 years’ experience in all facets of trademark and copyright management, Ellen is the founder and former President of Mr. Trademark, a very successful paralegal and business services firm.
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